Model the competitor's cost
Wholesalers need to see what their competitors' cost structures plausibly look like by modeling scenarios across index (Platts vs. Argus vs. Mills), supply origin (Group 3 vs. Gulf Coast), and route, in order to know before they post tomorrow whether they will be uncompetitive. However, competitor costs are invisible; today the team eyeballs an unbranded rack posting and treats "within about 10 cents" as a passing grade.
The Atlas Fuel Routing & Logistics Model orients the wholesaler by running the canonical formula across alternative index, origin, and route combinations and returning a distribution of plausible competitor costs, which results in a directional read on tomorrow's competitiveness before the price goes out.